2022
interactive ai-powered immersive experience
services: art direction (playful part)
CLIENT: deutsche telekom
Agency: Elastique. gmbh
Awards:
This immersive experience provides an artistic intervention to counteract the omnipresence of hate in digital spaces. It is a peaceful statement that raises awareness of the need to be more considerate to each other. With the help of artificial intelligence, real online hate speech is transformed into aesthetic pieces of art and thus deprived of its toxicity.
To open different aesthetic worlds, three artistic intelligences have been developed: Mindful, playful and progressive.
In the playful approach of the #Unhate Experience the AI deconstructs the language of hate by moving through the hate post word by word, thus undergoing an aesthetic transformation.
Awards:
Red Dot Best of the Best, Red Dot, 2023
ADC 2x Silver, 2x Award, 2023
IF Design Award, 2023
An Elastique. Production
Idea, Creative Lead & Production: Elastique.
A project in collaboration with flora&faunavisions
AI Art Modes:
Playful: Lauritz Baier & Justus Jäger (Elastique.)
Mindful: Meredith Thomas & Timo Kreitz (Elastique.)
Progressive: flora&faunavisions
Music & Sound Design: Kling Klang Klong
Client:
Deutsche Telekom AG