2019
vr experience
services: design for several particle styles
CLIENT: Dornbracht
Agency: Elastique. gmbh
Awards:
How can new technologies change, enrich or even replace the encounter with the element of water? “Is Memory Data?” invites you to discover water as an interface – between human and technology, between physical and virtual experience.
The Dornbracht Research Lab seeks open-ended dialogue. It does not present ready-made solutions but involves the viewer in the process of innovation development. Using virtual reality, it shows future scenarios and raises questions: What does technology enable us to do? What potential does it have for experiencing water? What effect does this have on us – and is this desirable?
Awards:
ADC 2x Silver and 1x Bronze, 2020
Red Dot, 2019
Design: Elastique. GmbH
Creative Direction: Andreas Schimmelpfennig, Betty Schimmelpfennig, Elastique. GmbH
Mike Meiré, MEIRÉ UND MEIRÉ & Co. KG , Cologne, Germany
Art Direction: Dmitry Zakharov, Elastique. GmbH
Hans von Bülow, MEIRÉ UND MEIRÉ GmbH & Co. KG
Project Management: Christin Flosbach, Elastique. GmbH